The Instagram platform will help you to gain a lot of clients but for that matter, you will need to know how best you can use this platform for the benefit of your business. As it is, this hugely popular and useful photo and video sharing app come with a lot of useful and innovative features.
All these features and tools that will help you to achieve your business marketing goals much too easily and effectively. You will just have to know which particular feature and tool to use and for what purpose.
One such tool is the Instagram Story Ad which has provided several brands with success and the results just as they desired. If you want to gain the same results, here is what you should know and the ways in which you should use this useful feature.
A popular social media platform
Instagram is, in fact, is the fast-becoming platform of choice when all social media platforms are concerned. It is all due to its innovative and useful features.
It is true that Facebook and Twitter are also popular platforms that help people to establish a connection with their friends and family and primarily focus on it, the difference of Instagram platform to those is that it is an eye-catching platform that mostly relies on visuals making it more engaging than others with its users.
The great potential
Instagram has a great potential to be a useful and effective marketing tool that the businesses have realized and they make the best efforts to maximize the platform. And why should not they?
- The platform has over 1 billion monthly active users
- It is supposed to have more than 500 million of them using it on a daily basis and
- A large number of them visit the site multiple times a day.
If you simply know when exactly the
users are active and online on this platform and schedule your posts
accordingly, there is a high chance that your posts will be seen.
This means that:
- If you use Instagram in the correct way, you will be able to gain a large number of Instagram followers quickly.
- If they like your posts, they will share it with others thereby promoting your brand awareness in a much better and effective way.
- Chances are high that they will also click on the link to visit your website and know more about your brand and product.
This will eventually increase the traffic to your site as well as the chances of conversion and increase the sales volume. As a result, you will be able to increase the revenue of your business.
Presents a lot of benefits
Apart from being the most visually stimulating and popular social media platform, Instagram also offers the business owners with a lot of benefits such as:
- It provides them with the ability to post pictures and videos
- It will also enable them to microblog
- It will allow them to build brand awareness
- It will help them to reach out to and gain a large number of followers instantly and
- Most importantly it will allow them to attain influencer status.
With tools like Kickstathat are useful and fast becoming popular, several businesses can now grow their followings and at the same time increase their marketing potential by making the best use of this visual app.
Using Instagram Story Ads
Through Instagram, you can reap a goldmine of benefits for your business. You will just have to know how exactly you can use it for your marketing purpose. Out of all several useful features of Instagram, the Instagram Stories and particularly Instagram Story Ads is the most beneficial tool for the businesses.
In increasing sales, several brands have experienced a lot of success by using Instagram Story ads. However, if you too want to use it for the same purpose, you will need to know how you can make the best use of the 500 million active Instagram Story users.
- The best way to leverage Instagram Story Ads and grab the attention of the users you should showcase your brand and create leads.
- You will also be better off if you run a split test to determine the performance of the ad of Instagram stories over Facebook as well as the regular Instagram feed.
- Make the best use of the video ads so that you can convert viewers into paying clients.
You can also make your ads a bit more attractive and fun by making it more colorful and adding emojis. The added benefit of using Instagram Story Ads apart from increasing sales is that you will also be able to create better brand awareness by using a short video.
Making Instagram story ads to swipe
However, if you want to make the Instagram Story Ads work just as you want, you must ensure that the customers swipe up. In order to make them do that, you will first need to make sure that you create ads that will grab the attention of your target audience. It is also necessary to ensure that they are motivated to swipe them. It is required to remember at this point that the lifespan of the Instagram Stories is only 24 hours. That means that you should make sure that your Instagram Story ads are good enough to make every second count.
There are three key things that will make your Instagram Story ads good enough to be swiped by your customers. These are:
- Using videos for your ads: This can play for 15 seconds which is three times longer than any still image ad. With the attention captured for a longer time, videos can also keep the audience more engaged.
- Add music: Just adding music to your Instagram Story ads can make a lot of difference in the conversion rate. According to studies, Instagram Stories with music is viewed 60% of the time.
- CTA: Your Instagram Story Ad must have a strong and compelling CTA.
All these will take you a step closer to a sale.