How Custom Printed Boxes Made Me A Better Salesperson?

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One notable fact about the packaging is that it serves as an imminent marketing tool. But to make your boxes and packages speak it is essential to print them with sufficient information. This information is about your brand or your product. Add to this, these printings are able to gratify the distinction of your packages. This information delivers your brand messages to your target audience.

If you want to get rid of pathetic and outdated packaging solutions and need a package that makes you a better salesperson than these custom printed boxes are best suitable for you.

Few things that make a box a better salesperson is list down here:

Picking the size or material: Picking the right size of a box is as essential as the selection of the box style. Improper size and loose packaging express and appeal to the substandard value of the product. So, the right size expresses the brand value and help fragile items to be spoiled.  So, make your product packaging a better salesperson and escalates your sales.

Following the proper design patterns:

Design patterns append extra value in the box, using the same pattern for the small, medium and large size boxes to express your brands. Here is a list of few patterns that are apprehended by the packaging industry experts.

  1. Wooden patterns
  2. Tin and steel patterns
  3. Texture patterns and varnish patterns

You are using eco-friendly material:

Bux board and Kraft are two major Eco-friendly materials in the industry. These compostable, environment-friendly and standard materials. Such materials help in protecting the environment by dumping digging the waste in the earth. So, you can save a life by adopting such packaging materials.  Green lovers and environment-conscious consumers recommend such material as there are defined laws in the USA for the following products eco-friendly packaging.

  1. Food items
  2. Cosmetic products
  3. Retail and grocery products

You can save the planet by adopting FDA laws in the USA. Moreover, scientist has introduced edible packaging, you can eat packaging now with the food products in the campuses, malls, and stores.

Your labeling is up to mark:

Labels are the alternatives of packaging that are restricted to the inks. There are materials that absorb more ink and we found an alternative of the plastic made labels. These labels are low-cost solutions and glues from one end. Here are the few labels listed;

  1. Round bottle labels
  2. Waterproof labels
  3. Products labels
  4. Marketing labels
  5. Promotional labels

As the name shows their functions and characteristics. Thus, adopting the right label saves your cost of printing and the quickest way to market your products. There are customized and personalized labels that vary from product to product.

Try to avoid irritating packaging:

Can I open this box? The answer to this question tells us about the complexity of the box and irritation faced by the customer. If it is difficult to open for a consumer, then it is not comfortable. Thus, the hard opening and opening utensils requirements are always irritating for the consumers. Here are a few irritating packaging designs;

  1. Packaging that requires Clamshell to be opened
  2. Boxes that require scissor for the opening
  3. Oh, you need a knife to open the box; it is too dangerous

Dos and Don’ts of custom boxes

Dos’ and Don’ts of wholesale custom printed boxes are limitless, even a book of 100 pages would not be sufficient.

# Dos
of Custom Boxes
Don’ts
of Custom Boxes
1 These are customized and personalized,
gets the attention of the customers
These are costly and expensive
2 Variety of fonts and visuals are used Require high ink for the production
and CMYK, PMS color are used. These are costly
3 Any size could be achieved Large sizes are abstruse to produce
and small sizes have no space to place the relevant information
4 These are suitable for all kind of
products
Unsuitable for generic and non-branded
products packaging
5 Like by the consumers Potential is not comfortable with them
6 Works as a marketing tool  Good for marketing when displayed only

Custom Designing provide a professional look for your product display:

King is customization, all the shapes and styles are easily obtained. So, corporate and professional looking boxes are the first impression that a customer wants to see in the box. By display, the efforts of the promotion of the products are multiplied and enhanced. Here are few display boxes listed;

  1. Counter display boxes
  2. Tod display
  3. Floor display boxes
  4. Endcaps
  5. Dispenser boxes

Make people feel remembered & important:

Boxes that are easily recognized and remember, these are a great asset for your business. These are essential and much effort is put in by the designers and producers to yield imaginative and mesmerizing shapes. So, what consumer love to remember on the box; here is the list of factors.

  1. Style of the box should be unique enough to be remembered
  2. Its fonts that grab the attention of the consumer
  3. Its fine die-cutting, interlocking opening, and closing structure
  4. It’s material and finishing options with color themes attracts the customers
  5. Lastly, your product name and company name are easy to remember
  6. Custom packaging boxes with logos are the simplest and easily recognized cartons in the industry.

Customization and personalization are two fundamental phenomena of the packaging industry. These are helpful in marketing, escalates the sales, grow your business and make your product a better salesperson.

Jeneva Jordan

I’ve been a designer for over 5 years now designing almost entirely online for many notable business websites. My educational background in media Studies, and IT. Currently I'm working for industry associated with designing.