Link building can seem like a challenging process. With lots of variables and approaches to this task, you may seem lost at the beginning of your link building adventure.
Where should you start? How do you get powerful backlinks that drive tons of traffic to your resource? What are some of the most powerful strategies to acquire backlinks? I will tell you everything you need to know in this article.
First, let’s take a look at the strategies that require less effort and work our way up the difficulty scale.
This one is pretty straightforward. All you need to do is find websites that have mentioned you, your business or your website but that mention is not a clickable link. This strategy is the easiest because the backlink you’re looking for is already halfway in the bag for you.
How do you find unlinked mentions of your business?
There’s a variety of web crawling tools out there that you can take advantage of. Just type in your website or business name and sift through the results to find backlinks opportunities.
And if you’re running a blog of your own and have mentioned other businesses but haven’t linked to them, it might be a good idea to turn those mentions into backlinks too. That way, you might get a link back to your site from the page you linked to. Favor for a favor, so to speak.
Reclaiming Lost Links
Let’s imagine a situation: you had a backlink on some page but now you don’t. There could be a number of reasons for it, but the most common ones are either that the page has been deleted or the content that once was on it has been rewritten.
There’s not really a whole lot you can do about a page that has been completely deleted from the face of this Earth. However, if the reason your link has been lost is rewritten content, you can definitely take a look at it and if the new content is still about the same topic or still has an appropriate place for a link back to your resource, you’re more than likely to get your sweet backlink if you ask for it nicely.
Repurposing Your Content
This tactic doesn’t even have anything to do with outreach. If you have an outstanding piece of content, such as huge articles with tons of advice or an impressive infographic, you can, for instance, make a video based on it and upload it to YouTube or other video-sharing resources. And, of course, put a link back to your own website in the description section.
While the backlinks created this way aren’t exactly the most powerful, this strategy helps expose your content to a wider audience and that’s always great.
Taking Other People’s Links
Alright, this sounds more brutal than it actually is. Imagine a situation: you found a website that has the perfect spot for a link back to your site. But it already has a link to a different resource that has similar content, but it’s worse than yours! If your content is truly superior or fits in better than the owner of that resource will more than likely be willing to replace the old link with yours.
Just don’t be pushy and make sure it’s clear why your content is better than the one already linked to. If the owner of the site linked to an inferior piece of content, they probably didn’t know that better options exist. Introduce them to your own content and the backlink is yours.
You can always exchange a good piece of content for a link back to your own resource. Find a resource relevant to your niche and give them a nudge offering a nice article. here are the 4 Major Advantages of Guest Blogging?
A tiny bit of advice: don’t just focus on resources that openly advertise the fact that they receive guest blogs. Most sites do even if they don’t have a huge banner that says so.
Why would anyone turn down a well-written, relevant piece of content? That’s right, nobody in their right mind. An article for a backlink seems like a fair exchange. Just make sure that your content is top-notch and the backlink is very much yours. This is probably the most difficult and time-consuming way of generating backlinks, but if you write content for a resource with a huge domain rating, it is very well worth it.
Outreach can be quite an extensive process but the premise is quite simple: you reach out to people and introduce them to your content, brand, products, etc. In most cases, you’ll need to have a piece of linkable content, but sometimes all you will need is a friendly chat with the website’s owner.
I won’t get into much more detail about outreach here since there’s quite a lot to it, but I highly advise you to take a look at this article. It covers the topic quite extensively with awesome tips and tricks on running a more efficient outreach campaign.
Have no time to learn how to do efficient outreach? Use a service like Outreach Mama, the guys are professionals in outreach and link building.
Places like forums, message boards including Quora, Reddit and others won’t provide you with the strongest backlinks, but ignoring them would be a mistake. Answer questions asked by users there and tactically plug your content to get some extra traffic from those sites.
Some of those resources forbid clickable links but don’t let that discourage you. Even though they might have the nofollow attribute, no one can stop the user from copying it and pasting it into their browser.
While those links won’t really provide you with a huge boost to your site’s traffic, if you keep plugging your content on message boards, social medias, etc., you will feel a considerable impact eventually.
So, those were a few tips and strategies on link building. I hope you picked up a thing or two from my article and have proven myself useful. Good luck with your link building campaigns and stay tuned for more articles!