WooCommerce Customization: The 5 Most Important Things To Start With

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Taking on to WooCommerce to start your new online store? That’s certainly a good choice. It’s one of the best WordPress extensions for deploying a fully functional eCommerce store with minimum effort, and which is why more than 3 million websites are already using it. However, if you are new to it, you’ll have a lot of things to consider and think about, the most important being WooCommerce customization. Because if you want to call an eStore your own, you need to personalize it or customize it to stand out from the rest.

Now, it can get a bit confusing as to where to start. Luckily for you, we have compiled a list of 5 of the most important things that you should begin with.

So, let’s get right to it:

  1. Step in with a killer identity

What makes your brand different from others? The first and foremost thing is your identity. And that means your eStore’s name and logo. The things to start with are the basic ones listed below:

  • Your eStore’s name
  • Your brand logo
  • A brand tagline/motto
  • Colors to represent your brand

Choose an authoritative name with a striking tagline to make it upbeat. Your brand logo will be the very first visual used to identify your brand. So, choose one wisely. Also, the colors you chose will represent your brand. Go for the ones that rightly complement your products and your store’s essence.

  1. Display an attractive storefront theme

The way you present your products and your eStore to the world makes a huge impact on your sales and your overall brand identity. A boring theme could be a potential turn off, whereas an engaging one could entice your customers and persuade them to know more about you. It even helps with conversions. A good theme makes up for a good customer experience, and which is why it must be designed carefully. You can also opt for a WooCommerce development company to get a custom theme designed and developed by qualified professionals.

  1. Set up your shipping method

You’ll need to set up your shipping or delivery method. Here’s a list of things you’ll need to customize:

  • Set up the shipping methods
  • Charge per shipping
  • Information about shipping carriers
  • Extensions to use

It is advised to customize these settings before you add products to your WooCommerce store because this process can be a bit time-consuming. Plus, customizing these changes beforehand will only help you meet deadlines better, so why not.

  1. Build an intriguing homepage

Did you think choosing a WooCommerce theme is enough? Well, think again. While a theme will take care of the basic appearance of your site, you’ll still need to customize various other homepage elements such as your images, text positioning, widgets, etc. For example, if yours is a shoe selling eStore, you’ll need to include large and clear pictures of shoes on an intriguingly designed homepage that’s actually likely to push your conversions. And this goes for all kinds of products. Also, connecting all the elements of your homepage to keep the customers hooked on is also important, which obviously would require expert level customization.

  1. Customize the checkout settings

By now, you must be quite excited about uploading products to your WooCommerce store. But there’s just one more thing that you need to customize in order to proceed. And that is your payment method. You might choose to go with any of the general options like debit/credit card payment, net banking, PayPal, CoD, etc. But whatever you decide, make sure to define them before actually making your products live so that you’re ready to accept payments once your eStore launches. Here’s a list of what you’ll need to customize:

  • Your payment methods
  • Payment gateways
  • Information about taxes or VAT
  • Defining additional shipping charges or delivery fee

Preparing in advance is better than backtracking later. If you work on WooCommerce customization right in the beginning, you’ll be prepared for your orders. Start with the aforementioned things and your eStore will be all set for whatever the future holds.

Not sure how to go about it? Well, you don’t need to worry. WooCommerce experts at SunTec India can help with whatever you need. We’ll help you in not only customizing your eStore but implementing strategies to increase your sales too. All you need to do is write to us at

Rohit Bhateja

Rohit is the senior product manager at SunTec India and loves helping people & brands plan, optimize, and implement strategies. He has spent the majority of his career gaining experiences in areas such as strategy formulation, technical know-how, team management, & leadership. Rohit also enjoys reading, researching new technologies, and sharing his knowledge.