10 Reasons Restaurants Should Use Coupons

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You can spend hours or even days trying to figure out how to promote your restaurant in the cheapest but most effective way possible, but in the end it’s worth all of…

Trying to advertise your restaurant without using a coupon maker will leave you feeling frustrated and broke. Coupons are one of the easiest and most effective ways to market your restaurant and are easily made with a coupon maker.

Read on for 10 reasons that will convince you that using coupons is one of the best choices you can make to promote your restaurant and increase your profits:

1) Find New Customers

Coupons offer a low-cost way to find new customers and target consumers who may never have visited your restaurant. In order to get the most from this, be sure to use a coupon that is targeted toward a specific demographic or set of consumers. For example, if you have an upscale eatery then you will probably not attract many customers by offering a coupon for a hearty breakfast special in the morning and a two-for-one dinner offer in the evening. Using targeted coupons that are appealing to specific consumers will help you find your target audience and gain new customers who would not normally consider visiting your restaurant.

2) Increase Customer Loyalty

Restaurants should also use coupons as a way to reward their existing customer base. For example, if you own a diner you could entice your customers to visit more frequently by offering a coupon for a free appetizer on their next purchase, or if you own a steak house you could give away a goody bag that contains a coupon for a complimentary dessert. You can also use a free coupon maker to make coupons for promotion and offer incentives such as free meals with the purchase of an additional entrée.

3) Create Buzz

Coupons are a great way to create buzz about your restaurant and increase customer awareness. Let’s say you want to promote the opening of your new café; one idea is to offer free coffee for an entire week or weekend for those who patronize your establishment. This will instantly make customers aware of your new location and create a feeling of excitement in the community.

4) Increase Web Traffic

If you want to increase web traffic, coupons are a fast and easy way to get started. By using coupons you can offer consumers discounts on your website that they won’t be able to resist––and this will drive them directly to your restaurant. If you’re using coupons as a way to advertise your new café, for example, be sure to make a coupon available on your website.

5) Save Money

When you use coupons, not only will you increase revenue but you’ll also save yourself money in the long run. Many business owners fail to take full advantage of coupons because they don’t believe in their potential. By using coupons you’ll be able to advertise your restaurant without having to spend a lot of money. For example, if you own a café you can purchase several discount meal coupons for much less than it costs to pay an advertising company to create flyers or postcards. Additionally, the savings you gain by using coupons can be used elsewhere in your business, such as on labor expenses.

6) Unite the Community

Coupons are also a great way to unite your community and create excitement about local businesses. By offering discounts via coupons that are targeted toward families or young couples you’ll entice consumers who may not traditionally shop or dine at your establishment. For example, if you own a restaurant that specializes in American cuisine then consider offering coupons for free ice cream to attract families with young children.

7) Increase New Product Awareness

Much like a good brochure design, a great way to increase new product awareness is by using coupons that are targeted toward specific demographics. For example, if you run a café and want to increase awareness for your new soup of the day then use an online coupon maker for free coffee with purchase of soup. This will entice consumers to try something new and also provide you with an opportunity to promote your new item as well as other items on your menu.

If you need a coupon maker app or other printed material for your restaurant, try out Venngage.  

8) Use Coupons as Incentives

Coupons are also a great way to incentivize employees and create a positive work environment. If you own a cafe, consider making coupons using a free online coupon maker and offering them as rewards for the best server or cashier of the day. This is not only good for morale but will also motivate your staff to provide excellent customer service and perform their jobs more efficiently.

9) Sweepstakes

Coupons are also an excellent way to run a contest or sweepstakes. For example, if you want to encourage people in the community to visit your restaurant then consider hosting a contest that will reward one month of free meals for two with purchase of entrée. This type of promotion is not only effective but also cost-efficient since you’re able to reach a lot of people with one coupon.

10) Increase Take Out Sales

Another way you can use coupons is in tandem with your take-out services in order to increase purchase frequency. For example, if you own a restaurant that offers take out orders but don’t currently offer coupons consider adding them to your website. Simply use a printable coupon maker, print the coupons, and attach them to take-out orders; this will encourage people to eat in as well as provide them with an incentive to dine at your establishment more often.

In Conclusion

If you follow the tips outlined above, however, you’ll be sure to increase revenue and customer loyalty with coupons. Overall, the benefits of using Coupons to advertise outweigh any downside so it’s worth giving them.

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