According to the Global Wellness Institute, the spa industry is worth $93.6 billion and continues to grow each year. Is your spa business growing alongside the spa industry?
If you’ve found that your profits have stagnated or you’re struggling to land new clients, you’re not alone. While the spa industry is lucrative, it’s also highly competitive.
We’re here to offer tips to anyone who owns a spa business but needs that extra push to get back into a phase of growth.
Read on for five sensational tips that you’ll want to incorporate into your spa business plan this year.
1. Revamp Your Spa Branding
When was the last time you updated your spa branding? It may be time to give your logo, website, and other branding elements a makeover.
When your branding looks outdated, it sends a message to your potential clients that the rest of your spa business could be outdated, too. By modernizing your image, you reassure your clients that you’re also invested in a modern approach to spa treatments.
2. Create an Online Booking Portal
When people are reviewing spa businesses online, they’re looking for instant gratification. It can put a bump in the road to have to call a spa during business hours to set an appointment over the phone. Make sure that you’re providing an intuitive online booking portal to land more appointments and cash in on those late-night impulse deciders.
3. Use Social Media to Maximize Your Reach
In the spa industry, your biggest pool of potential new clients tends to be younger generations. Oftentimes, these are new spa-goers who are looking for a location that will provide them with a great first experience.
When you’re looking to reach a young audience, you need to advertise in spaces where you’ll find young people. Where can you find this young audience? Head to social media platforms like Instagram, Facebook, and TikTok.
4. Make Billing a Breeze
How can you turn every first-time client into a repeat client? Make sure that every step of the process goes smoothly–and that includes more than the spa treatments, themselves.
Use an invoice design program to create clear and professional-looking invoices. This enables clients to understand exactly what they’re paying for and even customize their spa treatment with ease.
5. Create a Referral Program
Another great way to grow your client base is to start a referral program. Offer discounts to any client who refers a new client to your spa. That way, you’re keeping up a stream of new clients while getting those previous clients back in the door.
Breathe New Life Into Your Spa Business With These Tips
If you own a spa business, it can seem tough to break through a period of stagnation and get back to growth. With these spa business tips, you can breathe new life into your business model and secure a steady stream of clients in the coming years.
Looking for more tips to improve your business operations? Take a look around for guides, industry news, and helpful statistics that will keep your business on the right track.