Carpet cleaners are always in demand because everyone wants to keep their household or office carpet clean. However, no one can clean carpets themselves, and that’s where professional cleaners come in. Residential and commercial clients take their dirty carpets to professional carpet cleaning businesses for service. Therefore, it’s safe to assume that the carpet cleaning will remain profitable as long as people continue to use carpets.
Research showsthat the yearly revenue in the USA in the carpet cleaningindustry is $47 billion.If you are eager to start a carpet cleaning business, you will be glad to know that there is a high chance of growth in the industry. So, where to begin when starting a carpet cleaning business?
Here are five steps to get you started:
1. Outline the Structure of Your Carpet Cleaning Business
The structure of any business is essential for its growth, and carpet cleaning is no different. You can initiate your business in two ways; you can either buy a franchise from a renowned carpet cleaning company such as carpet cleaning Kent or start an independent business. Both structures come with some pros and cons.
The selection of structure depends on your budget and personal preferences.
Pros and Cons of an Independent Business
If you will start your independent setup, there is ample space for doing things your way. However, being a sole proprietor, you are the only investor, and hence it is riskier. In case of loss, you will have to bear it alone.
Pros and Cons of Acquiring a Franchise
If you opt for buying a franchise, you can skip a lot of struggles associated with an initial startup. There are many investors. But being a part of an already established business on the market, you have to use the parent company’s name, logo, staff uniforms, working hours, and also the pay structure.
2. Get Initial Training
Now that you are in the carpet cleaning industry, if you do not have any initial training or prior experience, you can be in trouble. There is a lot to learn about cleaning carpets professionally, and you can only learn it with proper training. If you are buying a franchise, the chances are that the parent company will provide you training. On the other hand, if you are starting a new business from scratch, you may need to get certification from an authorized organization. You can get a certification from IICRC, or also get registered in the online TMF academy.
3. Purchase the Right Kind of Equipment
The next important thing is choosing the equipment for your carpet cleaning business. The selection of equipment depends on your budget and the scope of your business. Initially, if you have a small business, you can start with low-cost cleaning tools and chemicals. You can purchase preloved machinery from eBay, Amazon, or the Facebook marketplace. You can also opt for a truck-mounted carpet cleaning unit. According to our research, it should not cost you more than 10,000 dollars. Anotheraffordable option is to get equipment on lease, interlink Financial is one of the many places that sells tools and heavy equipment on monthly installments. However, in the long run, it is better to invest in state-of-the-art carpet cleaning machinery. You can get a business loan to buy the equipment, or you can pay the vendor in easy installments.
4. Reaching Your Target Audience
Clients are the most important assets of any business. When you jump into the market, you should have a plan on how to attract your target audience. You cannot categorize the carpet cleaning business as everyday businesses. Because people and offices do not wash and dry clean their carpets every day.
Usually, clients get their carpets or rugs cleaned once or maybe twice a year. Therefore, it is crucial to attract long-termclients. You can do so via the distribution of flyers, email marketing, and advertising through social media tools. The best social media tools are Facebook, Instagram, and Twitter. For commercial carpet cleaning businesses, email marketing is the best technique.
Once your business takes off, you can invest in marketing strategies for business growth. You can grow your small businesses in the following ways:
- You can introduce more services along with carpet cleaning, for instance, windows and doors cleaning.
- You may add supporting products. The good option is the introduction of pet stain removers and sanitizing services, etc.
- You can expand your business to new locations.
- You can give coupons to make clients loyal.
5. Be Careful About the Legal Requirements
Legal requirements are associated with running every business. Before you start a business, make sure that you comply with all legal requirements. Anessential requirement is to register your businesses. A business can be registered with the local secretary of state’s office. Then open a business bank account.
Business liability insurance can also be applied in case of any damages or losses.One other legal requirement is to secure the employer identification number from the IRS. Business taxes and payroll are difficult to understand at the initial stages, so don’t forget to get the consultancy services.
Market reviews say that investing in a carpet cleaning industry is a good option if someone wants to start a business of his own or get a franchise.Although carpet cleaning services is not an everyday business, it can result in regular clients and higher profits.
However, we would suggest you keep in mind the above 5 mentioned tips before you jump into the industry. Do share your experience of starting your small carpet cleaning business and if anyone of the tips was useful for you.