Snapchat, just like any other social media platform, can be used for business marketing. It is basically a snap-sharing and chatting app that primarily targets teenagers. You can create a Snapchat business account to start creating magic with Snapchat marketing, with over 200 million users all over the world. However, marketing with Snapchat should not be like traditional marketing, and the promotion preferablyneeds to be done on a subtle and lighter note. Let’s start with understanding what Snapchat is and how you can use it for business marketing.
What is Snapchat?
How does Snapchat work? Snapchat, as appeared from the name, is and snap sharing social media mobile app. This app is particularly prevalent in teens and youngsters. So if your business involves products and services that are targeted for people aged between 13 to 25, you can make use of Snapchat for your product marketing. Using Snapchat wisely for your business promotion and marketing can help improve your business marketing strategy with better branding and increased revenue.
Create a Snapchat Business Account
Creating a business account on Snapchat is as simpleas creating a user account. All you need to do is create a user account with name, user name, birthday, and other essential information to get started. Then you can create your business account. It asks you to fill your business name, business email address, contact, address, and country. By then, you are ready to use your business account. If you want to create sponsored ads, you can add your payment information by clicking on the notification bell. By giving in your payment information, you will be able to pay for sponsored posts and advertisements.
Go through this video to watch how to create a Snapchat business account.
Story is a popular feature on Instagram, and users watch stories actively after every 4 to 5 hours. What you can do as a social media manager is post relevant stories at peak hours when users interact more with the app. posting a story after every 4 to 5 hours is useful for advertisement purposes.
Promote your Snapchat business account
To make the best of your Snapchat business account, you will be required to promote your account in the beginning. What you can do is simply promote the Snapchat account on other popular social channels like Facebook, Instagram, and YouTube. By doing so, you will be able to build a broad audience for your Instagram marketing and promotions. What else you can do to promote your Snapchat business account is to reach influencers and ask them to share your account with their followers and friends.
Reaching out to influencers not only helps you promoting your account and increasing your following, but it also helps improve branding for your product. Take help with locally popular influencers and celebrities, to build an audiencebase for your account. Make sure you connect with someone relevant to your brand and niche. When they share your posts and ads, their followers will get to know your products or services, become followers, and end up using your products.
Post Content shared by Users
Another popular strategy used by Snapchat marketers is posing users-shared content to increase engagement. When a brand shares photos and videos posted by their users, it helps grow brand loyalty and popularity through word of mouth. Users post pictures and videos of themselves using the product or the product itself. You can use those content for your Snapchat business account story. What else you can do is starting a campaign where followers are encouraged to post their pictures using products or services to get featured on your Snapchat story. Such content can make your stories more fun, close-to-real life, and engage for users.
Create Sponsored Filters
What is unique about Snapchat is its filters and lenses. It wouldn’t be an exaggeration to say that Snapchat filters are a leading cause of the extreme popularity of this app. you can make the best use of this feature by creating sponsored filters. By creating your business filter, you can increase your brand awareness among the Snapchat crowd.
Engage your Audience
If you want to keep your audience engaged with your brand, you need to play wise. After a while, keep posting content relevant to their interests. Also, you can show behind the scenes, process videos, and operations efforts to let users realize your efforts and grow brandawareness.
Moreover, you can also reply to the users’ comments on your posts to increase engagement. Don’t limit to respond only on the queries but also engage with users when they comment, share gratitude, complains, or other concerns. Reply to their comments and questions will make them feel important, and they will start recognizing your efforts for excellent customer support and services.
Offering discounts is an old yet wise strategy to increase popularity and revenue. However, offer discounts creatively on the Snapchat account since it targets teenagers. Create quizzes, snap sharing activities, and more to provide offers and discounts.
Lead traffic to the Website
The basic idea behind Snapchat marketing and promotion is increasing sales and revenue. For this, you can add a link to your Website on your stories. It is a perfect way to lead users towards your Website to shop online. This way, users find it easy to directly locating an online shopping gallery or online shopping website. You can also ask your followers to download your mobile app. if you still don’t have an app for your business, you can consult with expert mobile app development companies to get an app for your business.
Snapchat is a popular social media channel app and continually growing at a fast pace. Excluding this app from your marketing strategy may cause a business to lose a vast population of the young and upcoming generation. A business can make use of Snapchat marketing to promote its products and services. Primarily, if your products or services revolve around the interest of a young age group, then make snapchat an essential part of your business digital marketing strategy.