Key differences between consumer events and Trade shows!
Consumer events are often mistaken with trade shows. The distinction is a stark one. If you are one of those who are planning their next business event and call it a trade show and consumer show alternatively, well, it’s time to decide one of the two. After you’re done reading this article, you’ll be able to make this distinction easily.
By the way, whichever show you are about to organize, you will need to hire professionals so that no part of your event is a fail. Hiring such professionals has become a common practice in the UAE. If your consumer or trade show is occurring there, you have a good chance of finding a reputable company there. These can provide services for planning consumer as well as corporate events in Dubai for ensuring your event goes according to your intent.
This article aims to help you identify whether your next event is a consumer show or a trade show.
Three differences to spot between consumer and trade show events
When the intent of your event is clear, and you know which points to focus on, you can work better towards the goals. It serves your audience better. Thus, have a look at the key distinctive points of both kinds of events:
1. Audience
The most important deciding factor for every event is your audience. When you consider your target audience, it gets easier for you to plan the event. Now, look at it the other way. The kind of event varies with the kind of people attend it. If you are planning an event that will invite the general public to watch show, shop, eat, and leave after their share of entertainment, then you are planning a consumer event.
But if the event you are looking forward to organizing is meant to generate leads regarding your business prospects and the people attending the event will be your employees, clients, and prospective business partners, then you have your eyes set on a corporate trade show.
2. Sales
Who sells what at the event will also help you distinguish between the two kinds of events. In trade shows the people who are doing the talking and sales, are basically the sales and high-tier managers. In trade shows, the motivation behind registering for the event comes from the chance to talk to the people belonging to the decision-making boards of companies.
In consumer shows, you can hire agencies which provide you sales staff. People are not concerned with your company’s and its plans as much as the commodity they are getting.
3. Exhibits
In trade shows, the exhibits are big and complex because these are an opportunity to demonstrate your new products, which keep your company alive in the respective market.
The size of exhibits at consumer shows may vary, but the kind of exhibits vary a great deal.
Are you feeling better informed for your next event?
After reading the difference elaborate above, you must be feeling informed as you already have the shape of your upcoming event in your mind. Now you have the distinction, and thus it will get easier to realize that picture. All you have to do is to take the services of companies that provide event planning services. If you are running your business in the UAE, there’s nothing to worry about. You can easily get in touch with a reputable company for help in planning consumer or corporate events in Dubai to ensure that your event remains a success.
Since you run the business for profits, make sure your business event only adds to those profits!