Megatrends in Technology: Shaping The Travel and Tourism Industry
The travel and tourism industry has come a long way, from being just a ticket seller for transportation to become the largest aggregator and distributor of global travel content and highly advanced travel technology can proclaim the credibility for this huge proliferation of the industry. When you talk about the future, well the future will be vastly impacted by large scale social, economic, political, environmental and technological changes, bringing new and often unseen challenges, threats and opportunities. The future will witness megatrends and dynamic changes in the travel and tourism industry and looking at the growing demands from the marginalized population, the industry is taking the necessary measures. However, the industry is still in its late infancy and so it would be important to see how the industry is going to cope-up with the frequently changing trends.
Looking at the bright side, many entrepreneurs and businessmen are showing a keen interest in investing in the travel business and the result is- the market has become overcrowded and fierce and it becomes difficult to survive in such a competitive market. To understand how tourism will evolve over the coming decades, you need to know the megatrends that are going to impact the sector. As the travel industry evolves, the trends and demands evolve. An ideal travel agency allows the user to get dynamic packaging of travel contents, which are either pre-designed or the user can create their itinerary as per their choice and requirements.
In order to cater to the needs of the consumers, who are expecting the best experience from this particular sector, the industry should first concentrate on identifying the trends that are going to rule in near future.
Some of them are mentioned below:
Cloud computing
The world is evolving along with the technology and it won’t be any exaggeration to say that technology has occupied a large part of human lives and the world relies on it. With an ever-evolving travel technology landscape and increasing customer demands, the industry needs computing services that can support its varying needs. Cloud computing has a number of features that make it relevant to execute the travel business in today’s era. Cloud computing is the use of scalable computing resources and IT infrastructure using the internet. The advantages of adopting cloud computing are its flexibility, mobility, security, synchronization etc. Amadeus has responded to this with Amadeus Cloud Services, which can be employed on multiple cloud environments. It is available for both the hospitality and travel industry.
Artificial intelligence
Artificial intelligence has been introduced to execute the tasks that have been traditionally required human cognitive. Deploying AI can reduce time and money, which is undoubtedly the best reason to utilize it in the travel and hospitality sector. Mostly hotels rely on delivering excellent services to customers to build a reputation and AI technology can assist them with this in a wide variety of different ways. when as a travel agent you integrate advance Amadeus GDS API, it uses the latest big data technology and applies machine learning in a number of areas, revenue management etc.
Sustainability and flexibility
The demands and trends are going to change frequently. So sustainability and flexibility are the two factors, the industry should concentrate more. The main focus of any OTA is to have sustainable growth in travel market and to proffer the clients out of the box services, also it should be flexible enough to integrate new services in order to acquire trust from the consumers. The industry is implementing GDS API Integration into their system to amplify their resources and keeping itself updated with the changing trends.
The tourism and hospitality sector has gone through an enormous transformation that has changed the landscape of the entire sector. When you invest or consider to invest in travel business, it is better to identify the latest trends and market demands.