10 Things to Include in Your 2021 Digital Marketing Strategy

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Staring at the screen isn’t going to fix your digital marketing problem.

We know it’s tough when you aren’t seeing the numbers you had hoped for. Looking at the conversion rates can feel like a slap in the face, especially if you’ve struggled to get your business off of the ground. 

What would it feel like to wake up and see tons of people have bought your newest product or subscribed to your newsletter? It would feel awesome, right? Let’s get you to this point!

Below are 10 things you need to include in your digital marketing strategy. If you do these things, you’re sure to see a major boost in your conversion rates. 

1. Make Eye-Catching Content

If your content isn’t catching people’s attention, how can you expect them to follow a call-to-action? Put time and effort into creating visual content that leaves people wanting more. 

Increase online engagement with video and photos. Create videos that are fast-paced and exciting to show off your product in a fun way. Show off photos that give other businesses an insight into your company.

Are you launching a huge new service or project soon? Consider hiring a freelance videographer to create content for the launch. 

2. Create Persuasive CTAs

One quick way to achieve conversion rate optimisation is by creating persuasive call-to-actions on your site. The CTAs encourage viewers to complete the desired action, such as signing up for an email list. 

CTAs can be highlighted on your site by pop-ups, bright fonts, underlined words, or killer photo captions. 

To help boost conversation rates even more, create incentives to go along with your CTAS. An example of an incentive could include a free handbook of tips on how to optimize the use of your services once they sign up for an email list.

3. Be Available

An important part of any marketing strategy is making yourself available to any other businesses checking out your company. Be open to any comments, questions, and feedback someone might have.

Many companies make themselves easily available by providing a contact form on their site. You can also simply provide contact information for people to reach out to on their own time. 

Regularly cheque your emails! You never want to miss a potentially important connection. Timely engagement shows you care.

To take availability a step further, create a live chat function on your site. This will increase connections with other businesses looking to develop a relationship with your brand.

4. Tap Into the Power of Email

While flyers no longer work in this day and age, emails do the trick. Use the power of email lists to drive up conversion rates. 

Create a pop-up for your site encouraging visitors to sign up for your email list. Encourage them to sign up by offering updates on services and exclusive peeks into your brand.

Regularly send out emails updating those on the email list, but don’t bombard their inboxes. You’ll also want to make sure you’re creating catchy subject lines so they know it’s important. 

5. Boost Your Social Media Presence

No digital marketing strategy is complete without social media. If you aren’t familiar with social media, have someone on your team who is. 

You don’t have to invest in every social media platform, but it’s important to hit the popular ones such as Instagram, Twitter, and Facebook. You can also use YouTube to show off testimonials or company advancements. 

Create a consistent schedule of content for your accounts. Have someone brainstorm content ideas, and develop a strong creative team to execute the ideas. 

6. Make Sure You’re Accessible

Increase the accessibility of your site for the ease of all users. Accessibility can look like including image descriptions, having text-to-speech functions, and using fonts that are easy to read.

Being mindful of all demographics will increase the trust in your brand and site. 

7. Go Mobile

Not only should you be accessible on a computer, but it’s important to make sure you’re accessible on mobile devices. 

Once your site is set up, use a phone to explore your site as a regular visitor would. Click around on different tabs and articles, making sure everything looks correctly sized. 

If you have the tech support available, you can even create a smartphone app that makes connecting with personal portals a breeze.

8. Run Frequent Tests

Always run tests with all of your features. Send test emails to your own staff, regularly inspect your site, and frequently test out your site on a phone.

Running tests helps you catch problems before too many other people do. This lowers the chance of error and keeps your tech support’s phones from ringing off the hook. 

Speaking of tech support, make sure they’re always close by in case there is an error on your site. They should also be available for any other business using your software and services.

9. Feature Testimonials

Encourage partners to send back positive feedback to be featured on your site. Seeing how your company has worked well with others will instantly start boosting conversion rates.

These testimonials can be about how your team is quick to respond and address any issues or how your management handles business with care. Show off your strengths.

10. Use Countdowns

Do you have something exciting about to happen in the company? Let people know!

Use countdowns on your site and social media to build excitement. Countdown to your company’s anniversary, or get site visitors excited for a new newsletter being sent out soon.

Use a Successful Digital Marketing Strategy to Boost Conversion Rates

Make sure to use the above 10 tips to create a digital marketing strategy that’ll bring drive up numbers in ways you’ve never seen before.

Utilise the power of social media and email lists to showcase company values and news. Make sure all of the content you post is visually appealing for your customers, and don’t forget to run frequent tests on all features. 

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