Nonprofit organizations are migrating to the online space as well. Aside from the established global nonprofit groups, smaller-scale nonprofits are building their brands online. If you are a part of this group, make sure to check out Google’s services for nonprofits.
If you have never heard of this specialized set of services before, do not fret. There are little to no advertisements associated with it. But now that you know it exists, you are one step ahead in this field.
On the other hand, if you are already using it, you might miss out on some tips and tricks on maximizing the use of these services. Spread your advocacy and engage new supporters through Google’s services for nonprofits.
Let’s discover them together with our curated list.
Tips and Tricks About Google Services for Nonprofits
1. Use the Google Workspace for Nonprofits
If your nonprofit is creating multiple shared drives to collaborate on a project together, then you are yet to discover the wonders of Google Workspace for Nonprofits.
Google Workspace allows you and your team to communicate, collaborate, and innovate plans and projects without meeting face-to-face. The workspace includes several essential collaborating tools, such as a shared Drive, specialized Gmail suite, shared Calendar, Docs, and Google Meet to support virtual conversations any time, anywhere.
With an entirely separate Google Drive for your nonprofit organization, you’ll never miss out on emails and messages that might get buried under your personal mail.
Aside from that, you have control over who has access to what. Only authorized partners can have access to the drive, documents, and upcoming activities. This will ensure that the protection of these details is a priority.
2. Get Free Advertisement with Google Ads Grants
Did you know that you can advertise your advocacy using Google Ads for free?
This premium subscription amounting to $10,000.00 per month is granted to verified nonprofits to promote their services or ongoing fundraising efforts in Google search results.
Most nonprofit organizations often overlook the importance of marking a significant online presence. The use of Google ads is one of the surefire ways of establishing and increasing your recognition online. Aside from that, it will also make a significant impact if your organization’s website is regularly updated.
Also, utilizing this grant is akin to having a passive investment for your organization. Regardless of the time that you put into making this advertisement, it will gain traction because of the volume of Google’s everyday users. On top of that, you didn’t have to shell out a sizable sum of money to create and boost the ad. That’s definitely a win for you and your cause.
3. Bank on the Power of Storytelling
Another premium service that Google provides for nonprofits is the Youtube Nonprofit Program.
Although it is still locally available in the United States, Youtube has a new feature that is most beneficial for nonprofit organizations called Youtube Giving.
Youtube Giving features provide patrons or supporters a direct line to channel their support directly to the organization. Select content creators can support causes or advocacies they want to by adding a donate button in their live videos. Their viewers can then click on this button to send their donations directly to the org.
This network is a perfect example of how the newly grown influencer culture can help raise awareness for issues outside the web. As a nonprofit, you can partner with eligible content creators who you think can represent your brand and call well. Decide as a unit on what the content will be about.
Will it be a comprehensive discussion of the topic, or will it be a montage of videos and images of what your organization has done and what it will continue to do in the future? At the end of the day, Youtube is an avenue to broaden your organization’s exposure through relatable and emotional media.
Additionally, you do not have to worry about the donation. One added benefit of Google’s services for nonprofits is that you can actually trace the online contributions. In this way, you can easily see who is with you in pushing your advocacy forward.
4. Utilize the High-end Technology of Google Earth and Maps
The thing about the availability of web searching is that people need proof before believing a specific claim. When you put out your organization’s name, people will immediately look it up to see if your claims and causes are legit. And that’s a good thing.
What you need to do now is to provide more pieces of proof and evidence. One of the most effective ones is by using the features of Google Earth to your advantage.
With Google Earth, you can create stories and maps that feature the impact of your organization. This feature works the best for global organizations, but it works just as well for smaller-scale ones.
Say, for example, your organization calls for the end of illegal logging in different parts of the world. You can create a map to show where the illegal logging activities are at a constant high. On the other hand, as a means of comparison, you can create a different map showing the density of the forest area decades ago based on historical data.
To validate your organization’s efforts, have a separate map showing the areas where your efforts were directed. Google Earth may be one of the most unexpected features that will help your nonprofit, but it ends up as the one with the most practical use of its services.
Google acknowledges the crucial role that nonprofit organizations play in everyone’s everyday lives. As a result, nonprofits are granted the privilege to use several premium services to amplify the call to support their causes.
From a specialized Workspace that can streamline the collaboration process of the team down to a free subscription to the distinct features of Google Earth. It goes to show that nonprofits deserve all the support that they are getting.
It also opens opportunities for these organizations to strengthen their online media presence, invest, and spend more time in it. We hope these tips will improve your organization’s drive towards reaching your goals. More people will know you and will be on your side once you properly utilize these specialized services from Google.