If you focus nearly all of your SEO efforts on Google, then you are far from alone. Known worldwide as the number one search engine, an estimated 1.7 billion people use Google on a daily basis.
However, if you want to attract new customers and sell more of your product or service, then Google isn’t the only platform you should be using.
Amazon is also an incredibly influential platform with 150 million Amazon Prime subscribers and 1.3 million active sellers.
That being said, do not be fooled into thinking you can apply the same SEO processes to Amazon as you currently do for Google. The Amazon A9 algorithm is completely different and requires different strategies in order for you to be effective on this popular e-commerce site.
From utilizing sponsored products, to conducting keyword research, to engaging with video content, keep reading to discover the four top Amazon SEO tips that will transform your business.
1.Carry out keyword research
In the same way that you would to improve your ranking on Google, you need to conduct keyword research for Amazon. Start by focusing on long-tail keywords as these are the types of phrases that users would use when searching for a product on Amazon.
You should also look for more buyer-focused words than you might with Google as people who are on Amazon typically have more buyer intent than those on Google.
Once you have your keywords, you can now integrate them into your Amazon listing to help your products appear in search results for those keywords.
2.Utilize sponsored products feature
A highly effective way to get Amazon customers to notice your products, focusing your Amazon advertising campaign on sponsored product ads can help to dramatically increase your brand’s visibility on Amazon.
If you are not sure about how to build a successful Amazon advertising campaign, you might want to enlist the services of an Amazon Advertising Agency that specialize in helping brands utilize the power of Amazon to their advantage.
3.Create video ads
Video is big business in the world of digital marketing and provides a highly effective way to engage with potential customers and to promote your brand message. You can purchase video ads for Amazon whether you are an Amazon seller or not, although you must make sure that you optimize your video ads with the same keywords that you use in your product listings.
4.Manage your reviews
You may not think about your Amazon reviews when it comes to SEO, but the products that generally feature in the top Amazon results always have four or more stars, so it is crucial that you encourage your customers to leave feedback after purchasing your products.
Although it’s not nice when it happens, all businesses receive negative reviews at some point. It is unavoidable. However, it is the way that you respond to these reviews that matters most to the overall perception of your brand. Always address any issues as soon as possible and offer quick and effective solutions to any problems.
There is a lot of competition on Amazon, so you need to take your SEO efforts seriously if you want your products to stand out from the crowd. Although it may seem at times like you are pouring in a lot of energy and not getting the results you want, hang in there as you will notice an improvement in your products ranking as you implement the above strategies.