The end of autumn is the time to start preparing and sending out greeting cards. Soon, the holidays – Catholic Christmas and various New Year holidays – will go on forever. It is time to once again look at your list of current customers, think about acquiring new ones and remember past customers. Yes, yes, it also makes sense to congratulate them, and that’s why…
Acquiring new customers is quite a resource-intensive process, maintaining current ones is a cost-effective action, and returning former ones is a competitive move that can balance efforts and get good returns. Holidays are a great occasion to unobtrusively remind yourself and return people who, once having purchased your enterprise, for some reason no longer had a commercial relationship with you.
But why holiday cards? Why such an old-fashioned way, when you can just send an electronic congratulation or picture via SMS myadpcard? The answer is simple: romanticism and personalization.
Do you like 70s music? Probably not. But as the practice has shown, people come to be amazed if the music of distant decades now begins to sound somewhere. She sets up for a sentimental mood, she evokes memories and long-forgotten feelings of comfort, love, youth, peace and a bright holiday. This rule also works great for business.
Why not add a little romance, old-fashioned to business relationships? After all, we tend to remember the pleasant sensations obtained as a result of positive business interaction.
Do you know why some branded gift products still work? Because people are pleased to look at really beautiful things, touch them, feel their texture, remember the circumstances in which they were presented. And such small useful trinkets linger on our desktops for a long time and constantly attract attention during the working day, subconsciously forming a loyal attitude to the company that presented them.
This is romance in action. And holiday cards play essentially the same role.
More recently, we received as a gift hand-signed greeting cards with holiday greetings. Relatives, friends, and business partners personally signed cards, which testified to how they respect us, love, how they value mutual relations and that they spare no time and effort to make this small gesture of appreciation.
You will be surprised how many people keep such lovely greetings from partners on their desktops. Such a card will not be lost a minute after reading the heap of e-mail messages and will not go unnoticed in the form of SMS. Such a card can stand on the recipient’s desktop for a long time as a pleasant souvenir from the past when people made efforts to congratulate the person who was not indifferent to them on the holiday.
Modern electronic communications have long ceased to carry the identity of the sender of the message and have turned into faceless robots that automatically send the same text to tens (if not hundreds) of people. It looks boring, on duty and routine. And here a few people disagree with our statement. Yes, you can be a confident adherent of modern technology, believe in cloud services and recognize that smartphones are the future.
But at the same time, it is unlikely that anyone will refuse the assertion that ordinary paper cards with the usual handwritten signature are a clear intention to personalize business relations, make them more personal, and at the same time the method is quite expressive.
You, as a client who has received such a postcard, don’t you think that on the other hand, the director of the company has personally given you some time, to organize people (including myself) to make such a gift? Most likely, you will consider the possibility of resuming business relations with a company that has personally shown such interest in you. Or at least you will be grateful to the company that made such a gift, and on occasion recommend its services to friends and colleagues.
The idea of spending money on sending paper greeting cards may seem ridiculous at first glance because the world has long been living in the digital era.
However, customer loyalty to the company is now worth its weight in gold. Holiday cards – along with any other tools, help strengthen the ties between your company and your client, but is this not one of the fundamental foundations of any business?