Are you thinking about using direct mail marketing to promote your business in 2021?
If yes, then you are already on course for a highly lucrative year.
From allowing you to reach a highly targeted audience to being easily trackable to providing excellent value for money, keep reading to discover the top seven benefits of direct mail marketing for attorneys for your business in 2021.
1.Direct mail marketing is highly targeted
Whatever type of direct mail marketing campaign that you choose to run, there is a wide range of targeting options for you to choose from. You can adjust your message for a specific audience, such as when you are trying to engage with existing customers and when you are aiming to attract new ones.
You can also make sure you send relevant offers that meet the specific needs of an individual and their buying habits.
2.Direct mail marketing is cost-effective
In comparison to other popular forms of advertising such as TV, radio, and print, direct mail marketing is highly cost-effective, allowing you to reach a mass audience without blowing your advertising budget.
Furthermore, you can tailor your specific direct mail campaign to suit the restrictions of your budget whilst still proving effective in achieving your business goals.
3.Direct mail marketing is easily measured
One of the key aspects of a successful advertising campaign is being able to track your efforts. In terms of direct mail, each mail will contain a traceable code that customers can redeem upon purchase, allowing you to see which specific household has redeemed an offer from your advertisement.
4.Direct mail marketing can be personalized
When sending out direct mail to your existing customers, you can customize your message to ensure maximum impact and the highest chance of success. For example, you can use their purchase history and buying habits to make sure you send relevant and timely offers as well as news about your products or services.
5.Direct mail marketing is tangible
Unlike marketing strategies such as social media marketing, direct mail marketing is tangible, meaning you know that your chosen target audience is being sent the mail directly. Therefore, they are more likely to receive your marketing message.
Plus, as customers will receive a physical copy of your message, they are more likely to trust and act upon its content.
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6.Direct mail marketing is efficient
Statistics show that direct mail marketing has an average response rate of 4.4%. To put this into perspective, the email response rate is an estimated 0.12%. This means that if you choose to spend your marketing budget on this marketing strategy, you can expect a reliable return for a small amount of investment.
7.Direct mail marketing is creative
If you want your brand to be seen as cutting-edge and innovative, direct mail can help you achieve this. With the opportunity to use different textures, font sizes, add scratch-off features, and even send 3D objects, your imagination really is the limit with this creative marketing strategy.