If there is one thing businesses learned this year, it was the value of their digital platform. You cannot operate solely through brick and mortar, no matter what you do or what your stance is about going digital. Today, it is the best and most consistent way you can reach out and connect to your customers. It is how you can grow a community, and how you can try new things and really reinvent your business so that it is strong and stable throughout the years.
Digital customer service is more important now than it has ever been before in history. Step up and use these top tips to help you improve your business’ digital customer service today:
Audit Your Website
Social media accounts and marketplace stores should already be optimized because you are not in charge of the platform. Where you are in charge is your own website. You need to audit through it not just for spelling and grammar errors, but to make sure that all the tasks can be completed successfully, and that you aren’t missing anything.
A good way to do this and more is to have an SEO audit completed. SEO looks at both “behind the scenes” functionality and the on-site content, so you can tackle two birds with one audit.
Reduce or Eliminate Bugs and Downtime
An audit can help you find and fix ongoing errors, but what about the sudden breaks? An update can stop your checkout feature from working simply because something changes and suddenly a link is broken. There are so many reasons why your website can break or go down, and while some issues are easy to find and fix thanks to analytics, you never want to be caught unawares when it comes to serious problems. Instead, invest in the right IT services, like this Capstone IT services (Florida) agency. There are no long-term contracts, it’s affordable, and you can benefit from a huge range of IT and security features.
Add Personalization Features
Personalization features are very easy to add today. By allowing customers to make their own account you can customize and offer many different personalization features. For example, if the customer puts down their birthday you can send them a birthday discount! You can recommend them items or bits of content that they might like based on their search history. All you need is their permission to offer these features, but many are happy to do so.
Set the Right Expectations
Set the right expectations. If customers know that you will answer during such and such hours they won’t be impatiently waiting for you to get back to them. If you offer tracking services with your shipment, then they can check that to see if there are delays and where their purchase is, rather than making an angry call to you. Setting the right expectations is key for any business.
Delight in the Details
You can delight in the details, both online and offline. This is the best way to really make your mark – especially when it comes to an online business or sale. Personalization comes into play here, yes, but be fun and inventive with the services you offer as well.