Content is far more significant now than it’s ever been. More and more marketers are now investing in content marketing with the aim of maximising their lead generation through engagement.
Not only does the consistent supply of quality and relevant content to your website blog and third parties keep you in the news on Google but also helps you rank. In fact, content has been among the crucial ranking factors and unless you are publishing trustworthy, relevant and expert content, your website will tank.
Not maintaining consistency in the quality and quantity of the content is a terrible mistake that most websites end up making. Often, bloggers and website forget to strategize their content and design the content calendar. But the worst mistake that most websites can be considered guilty of is not focusing on what their audience really wants to read.
Give your audience what it wants
Human attention span is getting alarmingly shorter. People now want what’s on their mind in a jiffy and they don’t have the patience. Even when they are killing time on the internet, people want something engaging to read that entertains, educates and inspires them.
Often, content strategists and Search markets go wrong with the search intent. They focus more on optimizing content with keywords instead of focusing on what the audience really wants to read.
Unless you prioritize resolving your audience’s queries and giving them the content that fixes their problems, you will struggle to find engagement from your readers. There are professionals offering content writing services in India as the country has become a hub of online marketing centric services. However, a number of substandard SEO article writers aren’t focused on generating user-oriented content. The perpetual cycle of SEO content demand and factory mills’ supply to cater to it has indeed caused mayhem in the online world. However, some key bloggers who understand the changing content climate have embraced the chaos and evolving demands and aced the game.
Using content to rank, lead and grow
It’s no surprise that Google prioritizes the experience of its users when ranking the websites. So, unless you begin focusing on the needs of your readers and desired visitors through your content, Google simply won’t heed your website no matter how classy the design and how sophisticated the writing is.
As a brand, your focus should be to product content that resonates with your existing clients and helps you attract more and more prospects.
Plenty of online marketing companies will sell you SEO writing services but a blog with a cluster of keywords stuffed mindlessly won’t help you further your SEO campaign. Your blog and other content must cater to what your desired audience is looking for.
As a brand, focus on targeting the pain points of your existing customers and prospects and resolve them with authentic solutions. Content that resolves issues particularly finds favor with the audience and content that inspires, educates and entertains also attracts engagement.
Your brand and blog will grow as long as you offer an authentic voice fueled by smart insights and sophisticated analytics. Unless you begin measuring your content and determine what’s being consumed the most by your audience, your content strategy won’t evolve.