In today’s era of cut-throat competition, you need to have innovative marketing and promotional approaches to create buzz about your product, irrespective of industry you belong to. When it comes to public relations media engagement for the gaming industry, you need to have a clear understanding about the frequency of press releases, the number of publications you want to send news to and other micro details.
One-size-fits-all approach does not work when it comes to the gaming industry public relations. You will need a custom PR approach that specifically work for your specific niche market. If you are an inspiring PR specialist in the gaming industry, we have some exclusive personal tips to share with you. Stay tuned!
Understand your product
This is a logical thing to ask, isn’t it? However, you will be amused to know that this fundamental PR rule is not always followed by gaming PR enthusiasts. How would you react if your PR journalist can’t even answer simple standard questions related to your game? The issue is journalists don’t have any experience with the gaming product you are offering. It is rather unprofessional. No matter how experienced a PR professional is, if he does not know a thing about the game he is promoting, it is of no value. Gaming journalists will lose interest in a minute if such thing happens.
Use your gaming product and become a master of all the features and functionalities. Once you are a pro at playing the game, you would be able to answer any questions raised in the press conferences.
Hire a Creative PR
You need to have a creative thinking approach in almost everything you do. Being a PR enthusiast in the gaming industry, you need to have fresh ideas and unconventional approach to create different opportunities and possibilities. To keep your audience excited and engaging, you need to target them creatively. Also, publishers need to come up with stand-out marketing concepts to lure their users.
Stay away from those boring, standard press releases and other public relations media engagement activities. Rather, come up with PR tactics that can create a buzz around the audience. Livestream your game, schedule a webinar with gaming enthusiasts or start a discussion on a subreddit. Use such unconventional ideas and stand out from others.
If you have hired a dedicated PR agency that work specifically for video games, ask them to come up with such unique, innovative ideas.
Timing is everything
There are hundreds of online gaming news portals where stories are published as soon as they happen. Hence, timing is everything. No one is interested in reading any news second time.
If a particular news has been printed in online news portals, repeating it does not serve any purpose. You need to make agreements with certain journalists about good, exclusive content for their portals such as interviews and other types of news materials.
It’s a big, small world
Though the gaming industry seems a small one, it has a large network with interconnections. Everyone here knows everybody. Hence, you have a lot of opportunities if you know how to use your connections efficiently. Use your network with care and you will get good opportunities to promote your products effectively.
When it comes to public relations media engagement activities, you need to have a strong team of public relations officers who can grab opportunities as they come. They should have a smart approach that can work for your brand and can encash those opportunities to benefit your brand.