According to a recent study, 55% of webpage views last for only 15 seconds or less! So, when it comes to grabbing attention through words – the short, sweet and visually striking content is what does it for users.
In fact, people tend to make judgements about the information on a landing page, based on the typography. They may deem content more reliable, experience subtle changes in mood or view the message in a specific tone. Needless to say, this can affect conversion rates and brand loyalty.
Furthermore, eye catching word presentation is a compromise that makes both consumers and search engines happy. They load much faster than images, yet still deliver a powerful message that can be easily understood by both parties.
For more information on the most efficient and striking ways to apply unique fonts, consult with us – the leading Boston web design experts. We offer a myriad of website developing services, SEO friendly designs and much more.
You may also check out this following list of the top 5 typography trends and the best ways to apply them to your website design.
- Custom Types
In a world where originality is a treasured commodity, custom types make a great statement. It helps set a brand apart from others and amplify their unique voice. Still, to get a killer custom font, it doesn’t hurt to look around for typography inspiration.
Instead, tastefully position your custom font in highly visible areas to get the best outcome. For instance, users will spend 80% of their time viewing the top of the web page before scrolling down. At that point they spend minimal time looking over the rest of the page.
Similarly, the left side of the page gets considerably more attention than the right side. These are the areas in which your content will get the most visibility. Contrarily, you may strategically place the custom type in these widely ignored areas, as a means of drawing the eye.
- Cut Out Wording
Speaking of drawing the eye, it’s awfully hard to scroll past cut out typography design. This visually striking type has gained some serious popularity, simply for being so different from what people are accustomed to seeing. Basically, this trend takes advantage of layering designs in a way that makes words pop. It’s done by simply removing fill from the lettering to reveal an image, print, or even a video underneath.
This look is exceptional, especially when paired with a minimalist design. In fact, chaotic typography like this, it should probably be the only eccentric item on that page. Otherwise, you run the risk of creating a design that is more chaotic than stunning.
If you’d rather have a simpler design that still wow your visitors, try having some fun with gradients.
- Gradient Fill
Gradients are the happy medium between standard and flashy design. While it’s less simplistic than solid color, gradient typography in web design is far from overwhelming. Like the cut out approach, the focus here is less on the shape and style of the letters and more about what’s inside them.
There are two main ways to go about this. First, you can apply gradient within the individual letters, creating an overall ombre effect. Another way to use gradient in text is to apply it to the entire word or sentence, with each letter gradually changing in shade.
This is great for emphasizing important information in what may have been an otherwise dull presentation.
- Outdated Fonts
They say fashion repeats itself, and graphic web design is no exception to that rule. Right now, we live in an interesting age in which fashion from all eras are equally popular. In the world of web typography this translates to types that create a sense of drama, irony and nostalgia.
Be careful with these types. If not done right, they may make your website appear outdated. Think of the text used in old posters, movies and ads from the 50’s, 60’s, 70’s, 80’s and 90’s. What sorts of effects did they use and what sort of web page designs did they pair it with? Take caution, because if the rest of your website does not match, the font will look out of place and come off as unorganized.
Yet, one trend that is reminiscent of the 90’s is making a comeback with a new twist.
- Highlighted Text
Black highlighted text was popular some 15 or 20 years ago, but was ousted as decidedly hard to look at. Now, people are bringing the trend back, but with more attractive web design fonts and brighter colors. In the past, it was used to make fonts like Helvetica look more appealing. Now, it does a great job of drawing the eye and emphasizing points.
Keep in mind that highlighted text isn’t applied in the same way it used to be either. Whereas it once was a block of color surrounding a word or sentence, it can be made to look more natural now. Some effects will closely mimic the look of a real highlighter, while others might resemble a stroke of bright paint.
The artistic possibilities here are pretty much endless, with lots of ways to make it unique.
Other Typography Trends
Regardless of the shape and fill, some ideas have been universal to all typography fonts.
One such example is the giant, bolded font. Even with the plainest of sans-serif types, those big bold letters create an air of drama that people love. Not to mention, giant words are much easier to comprehend, as opposed to a block of text in tiny letters.
Also, adding to the drama is direction. For example, vertical text is rather eye catching. Plus, when used with horizontal words, a user may stay on your page longer, just to follow the direction of the text. If you strategically allow ample white space within this technique, you’ll create a chaotic or random feel that is inexplicably still balanced.
But be careful, because it can be tough to get this effect right. In fact, if you need guidance, then consider professional web design and development team. They stay up to date on the latest design and development trends while perfecting the best ways to apply them to work.