Traditional Publicity VS Content Marketing
Interrupts clients in variety of ways. Looking to capture their attention for a brief period of time.
3 Fatal flaws:
1.Only hold attention for a short time.
2.Interrupt instead of offering sometime valuable.
3.Tends to be expensive. especially all if the campaigns are not successful.
Gives valuable information
Forms of valuable content .
1.Provide value to the clients. Creating loyalty to the brands
2.Blogs or videos educate the clients so they but in the future
3.Create reciprocity among client that may buy out of gratitude.
4.Attract clients just by writing in your blog.
5.Create viral content that links the website
6.Through multimedia formats the attention of a different public is attracted.