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Traditional Publicity VS Content Marketing

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Traditional Publicity VS Content Marketing

Traditional Publicity

Radio
TV
Magazine Ads
Poster
Walls

Interrupts clients in variety of ways. Looking to capture their attention for a brief period of time.

3 Fatal flaws:

1.Only hold attention for a short time.
2.Interrupt instead of offering sometime valuable.
3.Tends to be expensive. especially all if the campaigns are not successful.

Content Marketing

Gives valuable information

Forms of valuable content .
Blog
Articles
Podcasts(mp3 ,recording)
Downloadable guides
Info graphics
Video

Advantages :

1.Provide value to the clients. Creating loyalty to the brands
2.Blogs or videos educate the clients so they but in the future
3.Create reciprocity among client that may buy out of gratitude.
4.Attract clients just by writing in your blog.
5.Create viral content that links the website
6.Through multimedia formats the attention of a different public is attracted.