Can Social Media Advertising Benefit Your Start-Up: What Experts Say

First things first. If you are not considering social media for your new start-up, you are missing out on a lot! Given how social media has changed everything around us, there is no doubt it has emerged as the top marketing and advertising platform in the world. 

The last few years have been dynamic, to say the least. Brands have reached out to millions of their fans and audiences, created success stories, and sold goods worth billions!

Everyone these days looks like they are an expert on the subject. However, with hundreds of strategies to choose from, understanding what works and what doesn’t is important. 

In this resource article, we speak to leading experts on social media advertising. We request them to come to the aid of aspiring start-ups. If you are an entrepreneur or a small business owner, you need to read this article till the very end. 

Social Media Advertising: Why you should ignore this?

More than being hygiene, the right social media advertising strategies can help fulfill important KPIs for your start-up. 

You also need to consider the sheer number of people on social media platforms these days. We are talking well into the billions. This means a billion opportunities to reach target audiences, create awareness and create the ideal sales funnel. 

Let, us now look at some major reasons why your start-up should be pursuing an aggressive social media strategy- 

• Social media advertising is cost-effective. Meaning, that start-ups that do not have the resources to compete with the big boys in terms of finances can level the playing field using social media.
• Many point out that social media is a trackable medium. This means that you can track data, metrics, and information and take decisions accordingly. It shows you what is working and what isn’t.
• The best part about social media is that one medium helps you do multiple things. For example, it helps with branding, reputation, awareness and even pushes sales if done right. This makes this very attractive.

Social Media Advertising Trends that Start-Ups need to pay attention to

As we have already stated, working with hundreds of strategies are not going to get you anywhere. You need to work with the tips and tricks that can help deliver the maximum results in the quickest possible time with the least investments. 

1. Video Marketing on Social-

Videos are the key if you want your social media to have any impact. Like we said, leave the three times a day posting schedule. Focus instead on creating three videos per week and amplify the same on social media. The more videos you post, the higher will be your engagement rates. Create different versions for the various platforms and shift traffic. 

1. Reels and TikTok: Critical Platforms-

Social media companies want to push the reach of their products when it’s new. Currently, Instagram’s Reels is looking to emerge as a viable alternative to TikTok. This is why Instagram has increased the organic reach of the same. Start-ups need to latch on to these trends and make sure that they are creating the necessary content for these mediums. 

1. Live Streaming builds the Best Credibility-

One piece of advice- do not try to be a wannabe on social platforms. This means avoid using stock imagery at all times. Live Streaming is one way that you will be able to demonstrate how real your business is. The same goes for showcasing how your products are made or what thought and expertise go into offering your services. 

The Bottom Line

With so much competition on each platform gaining immediate results from social media can be a bit of a challenge. However, the key is to stick to and believe in your strategies for a longer period. Once you are honest about what you are trying to achieve through social media advertising, you will start seeing real results.