If you are not a designer, it’s not easy to create and share quality infographics consistently. Designing infographics requires a lot of knowledge, creativity, and great design skills. Not everyone has that!
Starting from design to fonts to color psychology, and a few more, you should know its basics to create an engaging and talkative infographic for your audience. You will miss out on the creative edges if you are unaware of the infographic fundamentals.
Hey, don’t worry! In this guide, we are going to list out infographic basics for you. Whether you need to create infographics for social media, websites, or banners, all you need is to master these basics to create an appealing image design for yourself.
5 fundamentals of a perfect infographic one should know about:
1. Law of Hierarchy
The law of hierarchy decides – how image layouts look, flow, and feel for the online users/audience. The hierarchy comes into play when you have to display so much information in a small space.
The word hierarchy applies to every single aspect of an image layout. It is an organized visual system that caters to the audiences online. Well, hierarchy matters a lot when it comes to delivering valuable information out there.
For example, your infographic title sits at the top of the design shown in large fonts. That is easy to see, read and understand at the very first glance. Just like the newspaper headlines!
Always try to create a demo hierarchy layout that includes your Subheadings. You can then start visualizing the infographic and design it finally. That will ultimately help you in designing a good piece of content.
2. Color Harmonies
Before you choose the color of your choice for your infographic, you need to make sure how well it’s going to go for your viewers. Take out a moment and consider the message you need to convey and the audience you are designing for.
Color Psychology is no more a myth in marketing. Every color you choose in your infographic is going to impact the viewer’s mind. Colors are the real thing that’s going to create a special bond with your audience.
Make sure your color combination falls under the proven color harmony. Color harmony is basically a color scheme that goes by the rules laid out on a color wheel. Follow these tips to ensure the color of your infographic stands out and makes sense to each other.
There is nothing worse than an unpleasant color combination. Right colors can give you the perfect inspiration for designing infographics.
Protip: Use the Adobe color website to get your color scheme right. Make sure to see this to get in line with Adobe’s color wheel.
3. Font Pairing
As a designer, I am sure you must have heard about the basic rule of not using more than three fonts in a single design. With so many fonts out there to choose from, it’s possible to get confused about which one to include and exclude from their design.
You just need to make sure the fonts seem similar and relatable to each other so that the viewers can easily read and grasp the headings and subheadings.
Always remember, the letters are the first thing that a viewer is going to see when theyfind your infographic. Combining the fonts with the right colors is the most important part that a designer should always keep in mind while designing. Before jumping to the next point, see this cool website which is mainly used by designers for font pairings.
4. Visual Unity
Considering you have got the hierarchy, the colors, and the fonts right!
Now, let’s explore Visual Unity that is a must for any infographic. Coming back to the bits and pieces inside an infographic – the texts, icons, shapes, data widgets, and illustrations. All of these elements make up the size, color, and space in an image. Make sure you get a visual unity between every other element in an infographic.
Sizing the elements is the first step to get visual unity!
Apply similar sizes for each icon, give the same point size to headers, and use the same line spacing for the text blocks in your design.
Next comes the colors!
You can give all the icons the same colors or follow a simple gradient sequence from one icon to the next. Avoid assigning different colors to all the icons, as it may look bizarre.
Color the headings and text blocks with common shades. For sure, you can use similar hues and intensities for varied shapes and backgrounds.
At last, spot your data widget. Your data widget can get all wrong so easily. So, follow these tips to make sure you get it right.
- Note down the hex codes and apply them to your data widget.
- Use the same fonts for identification in data legends.
- After all, make sure that your data widget goes along with the rest of the visuals.
5. Focal Point and Flow
To be honest, Focal point and flow form the basis of the infographic mastery round-up. A focal point is the most attractive segment of any design that lures the viewer’s attention. What come next is the focal points to keep up the flow of hierarchy.
For any designer, focal points and flow of hierarchy come to the forefront of infographic design.
You are all free to go after the rules of hierarchy, be it in terms of size or location, but it won’t suffice if there are no focal points.
For example, a title is always at the top with large fonts in line with the rules of hierarchy. For sure, viewers are going to go for the icons instead of colors. It all depends on the ways of design you prefer to choose.
Protip: Always make sure that the critical sections are your focal points in a design. Take your viewer on a journey along with your design to keep them engaged. After all, they are the real storytellers for your content copy.
Design your Destiny
Learning is always fun for your infographic designs, but you can dig in a lot more by putting this knowledge into practice. Even if you are afraid to create designs on your own, hire your Infographics Design Service to get the best designs at optimal prices.
Gaining mastery over these fundamentals will make you stand out in a pool of artistic designers. Not only that, it’ll help you create awesome designs for your 360-digital needs. Get started today and create your first infographic design. You may realize you play great with colors and designs.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Infographics Design Service, Lifestyle Design, Branding Firm, Exhibition design etc..