TikTok has become one of the leading and most popular social apps of today with over 800M users. The success TikTok achieved in a short span of time since its launch in terms of millions of downloads has placed this video making and sharing app above all other apps including Instagram. With its many features including filters, songs and dialogues collection for lip-sync, and so much more aimed to target the teen market has proved to be fruitful. This app has taken over the youngsters, with majority of them falling under the age bracket of 16-24, with impressive TikTok statistics to further solidify its facts.
TikTok is an app that is purely aimed towards entertainment and the kind of entertainment options, features, and possibilities it has incorporated caters to the most energetic, creative, and young generation. Which is why this app has skyrocketed in popularity and usage in just 3 years of its launch. Now, it caters to more than 155 countries and supports over 75 languages. That is a major milestone.
However, TikTok recently opened its doors for marketing channels and introduced advertisement features for businesses to make use of its platform for their promotions. What better way to promote your business to a market that has purchasing power of $1Trillion? Brands and businesses that cater to Gen Z and Millennials can easily promote their products and services through entertaining and attention-grabbing strategies.
However, since this mobile app is where the majority of online daily users reside, even adults have taken interest and have been coming up with their own TikTok videos; US adults to be precise. All in all, the potential of TikTok in becoming one of the leading marketing platforms and a way the world connects with each other through fun, creativity, and great energy, is immense. Clearly, mobile apps have become the main driving wheel behind software consumerism and mobile app development companies the drivers of this industry.