Almost 93.5% of online users buy their products online, and around 95% of it is through ecommerce stores. So, ecommerce has really entered the nerve of modern netizens, and the adoption is increasing every day. In 2020, e-retail sales crossed $4.2 trillion globally.
However, managing an ecommerce store isn’t easy. There are several processes linked with an ecommerce business that needs attention at every step unless you have the right software or measures to help you out. But, if you are a Klaviyo user, you don’t need to build these systems from scratch.
Email marketing and eCommerce
When you talk about marketing, ecommerce businesses consider emails as a reliable channel. And why not! Email marketing produces $44 for a single dollar spent, offering an ROI of 4400%. But, it is essential to choose a platform that helps you centralize your consumer communication, and Klaviyo helps you do that.
It is an insight tool that offers you completely customized experiences to your customers. It allows you to set up efficient automated email marketing and arms you with new technology and guidance to enhance your growth. But, if you are new, Klaviyo can be an overwhelming tool for you. So, if you want to derive its benefits, you need to speak to Klaviyo experts.
Here are ways you can leverage Klaviyo for your store by working with Klaviyo experts:
1.Create awareness of your brand with automation
Automated email lets you sendemails to your customer for interaction. Klaviyo offers pre-build flows customizable options to ease your email workflow. To get on top of these automation workflows, you just need to hire a professional who knows the platform well. Some of the services of automated emails are:
- Welcoming emails
- Car abandonment emails
- Re-engagement mails
- Post –buy emails
2.Enhance your value proposition through segmentation
To create an engaged and customized email campaign, you need to pay attention to email list segmentation. A Kalivyo expert can help you leverage the segmentation feature of Klaviyo to offer higher value to your consumers through customized emails.
An expert will help access the Smart Sending functionality to prevent spamming. All in all, segmentation in Klaviyo helps your customers get closer to you. With a Klaviyo expert, you can use this feature to generate organic traffic to your ecommerce store.
3.Use the opportunity of Klaviyo A/B testing
Hiring a Klaviyo expert will help you make the most of A/B testing capability of Klaviyo, permitting you to streamline your conversions and enhance your visitor’s shopping experience. Right from search to call to action button, an expert will take care of all the components of your email via the A/B testing model of Klaviyo.
4.Enjoy top-notch personalization
Klaviyo’s specs and template tags help you offer high-level personalization to your customers. However, you do need the help of Klaviyo experts to make the most out of them.
With the rise in the number of eCommerce stores, you need Klaviyo tools in your arsenal to work at a competitive edge. Klaviyo allows you to make data-driven decisions and generate higher income and brand image. So, hire a Klaviyo expert now and streamline the powers of this powerful platform.