What is an explainer video?

Spread the love


If you want customers to know more than your sales slogan, the best animated explainer video is a great way to demonstrate why your products or services are the best in the industry. Whether you choose to deliver this message in an informal, youthful, or more sophisticated tone, a video created at Mango Animation maker has proven to be effective One can create by themselves by means of great templates and effects available at the platform. Because it increases brand awareness and income and stimulates future prospects.

In its basic form, an explainer video is a visual elevator pitch that gives customers an idea of ​​what you have to offer them. It is usually used for marketing or sales purposes where the product, service, or business idea is presented in a convincing and efficient way.

Most businesses either host them on their landing pages or display them on the home page of their website. And some even use these videos to advertise on Facebook or other social media sites for Social Media Marketing. Either way, they’re short and universal enough for easy sharing.

Explainer videos can serve different functions.

Sales: They are most commonly used as a business sales tool. This can be in the form of a link sent in an email, a video embedded in the company website, or through a video-sharing channel. Its primary purpose is to convert sales leads into customers. Thanks to the visual and active nature of the video, you can show firsthand the benefits of your product or service. This will help people with their purchases and will allay many of their doubts.

Education After someone becomes a customer, you may need to educate them on how to properly use your product or service. animated explainer video are an excellent way to guide consumers, where your brand is always central. The explainer video is then a tutorial. This helps to make what you have to say comprehensible. But they are also ideal for internal communication. This way, you can explain a business process to your employees in an attractive way or help them with training.

Brand Awareness:  With thousands of similar companies competing for both online and offline, the need to differentiate and brand awareness is key. Some explainer videos are produced for this sole purpose. They are not trying to sell you anything and they will not teach you anything. Their main goal is to promote the brand.

The standard length of explainer videos is usually one to three minutes, but some are longer depending on the message and target audience.

Four major benefits Explainer videos

  • They show a problem and a solution. Video is ideal for visualizing cause and effect, from problem to solution. Illustrating how your products or services solve a customer need is incredibly valuable for securing more conversions. An explainer video will help you better connect with your potential customer by explaining what your company can do for them and why they should choose you for other competing companies. You can also work this out in the text, but that will not have the same effect.
  • They give you the opportunity to be creative. The best explainer videos are those that are not afraid to experiment creatively. You can add humor to your script or play with innovative animation features. And through supporting music and sound effects you offer your audience an unforgettable video viewing experience. A video that surprises people stays with them indefinitely. It’s an opportunity to get into your client’s mind and stay there if you have the right creative team to get it done.
  • They grab the attention of your audience.  PowerPoint slideshows and flyers with lots of words and pie charts don’t do much to get your audience excited. However, a well-produced video with a solid script and attractive visuals immediately catches the attention of your audience.
  • They show your personality.  It is important that a customer knows what your company stands for. It helps to have a sense of trust if they can make a ‘virtual’ connection. And your personality turns a customer into a repeat customer.

Aside from driving sales, gaining popularity for your brand, and successfully explaining your product or service, there are so many more benefits to using an explainer video that we need an explainer video to list them all.